Paper Laundry
Working in collaboration with Paper Laundry, I was entrusted with the responsibility of taking an established brand identity and developing marketing and sales materials. My role involved crafting dynamic layouts for sales brochures, floor plans, and various business collateral.
My primary goal was to ensure that these pieces harmonized as a unified set, while simultaneously possessing distinctive and unique aesthetics. The essence of Palomino Park is the fusion of an ideal everyday existence with the ambiance of a tranquil retreat, appealing to all age groups. The brand's identity exudes a sunny, open, and inviting atmosphere, offering an informal yet sophisticated appeal.
Marketing Collateral
The business collateral encompassed business cards, letterheads, envelopes, and notecards. These materials exuded a refined yet rustic charm, evoking a sense of nostalgia for the resort lifestyle. I crafted these elements by skillfully integrating the brand's patterns, fonts, branding marks, and color scheme to ensure they formed a unified and cohesive set.
